In the slightest? The user goes to their computer and types in "Montreal hotels" and Google comes up with no shortage of results, including a bit from their LLM. So that's already happening, but how do you narrow down the results from that initial search? Click around on Expedia for an hour? You probably know what you care about, just tell the LLM that you have dogs or are a vegan or whatever instead of wasting a bunch of time doing it by hand yourself.